Here are some tips for Bing search engine optimization.
Tip 1 : USE Head tag - All previous assumptions that Meta tags and Head content are no longer important for SEO are all WRONG. A recent article at Bing.com gave away the tip :
“The content of the <head> tag (and for that matter, the document type declaration (DTD), which precedes the <body> tag in the page’s code, is just as important for search engine optimization (SEO)”
Tip 2 - Bing recommends XHTML. While doing Search engine optimization for Bing make sure you follow all rules. If you wish to rank higher then preferably use XHTML over HTML as html is labeled outdated by Bing. Also make sure you have properly validated your XHTML document as per the W3c standards.
Tip 3 - How many characters in the Title ?
Google never gave out this detail but Bing states exactly how to use the Title tag. You need to keep the text in the title tag unique on every page and keep it in between 5 and 65 characters.
Tip 4 - Meta tags optimization
- The text in meta description should be in between 25 characters and 150 characters.
- Number of characters in your keywords should be less than 874 characters
- Put your important keywords in Title and Description (important) first and then in the keywords(Secondary) list.
- Make sure your keywords dont repeat more than 4 times or it might look like spam.
regards,
SeoBing.info team